Additional Services
Influencer marketing, email automation, conversion rate optimisation and the long-tail of niche channels we cover — available standalone or layered onto an existing engagement.
What we cover
The channels and capabilities that don't live in our headline service pages — but matter when you're looking for them.
Influencer & creator marketing
Sourcing, briefing, contracts, rights-clearing and amplification. Nano, micro and mid-tier creators across India and the US.
Email & lifecycle
Welcome flows, post-purchase, abandoned cart and win-back automations on Klaviyo, Mailchimp or HubSpot.
WhatsApp marketing
Broadcast, automation and conversational commerce on WhatsApp Business — opt-in, segmented and compliance-safe.
Conversion rate optimisation
Funnel analytics, hypothesis-driven A/B tests and landing-page builds that lift conversion without breaking brand.
Affiliate & partnerships
Programme design, partner recruitment and tracking setup on Impact, PartnerStack or a custom referral stack.
Marketplace & quick-commerce
Amazon, Flipkart and quick-commerce listings — content, advertising and storefront optimisation.
Podcast production
Show strategy, recording, editing and distribution for founder-led and brand podcasts.
Digital PR
Story angles, journalist outreach and coverage tracking — earned media that also moves the link-building needle.
When to engage
These services aren't our headline offering — but for the right brand at the right stage, they're the highest-ROI next move. Common signals it's time:
- You already have core paid and SEO in place and want to layer the next channel.
- A specific channel is suddenly material to your category and you need expertise fast.
- You're running a launch and need a tight, time-boxed campaign across multiple surfaces.
- You want to test a channel before committing to a full retainer.
Frequently asked
Can we engage just on one of these services?
Yes. Each of these is available as a standalone scope — most often we run them alongside an existing performance or SEO engagement, but they don't depend on one.
Do you charge a retainer or project fee?
Both, depending on the service. Lifecycle setup is project-based; influencer and CRO usually run on a monthly retainer with a defined scope.
What's the minimum engagement length?
Three months for most retained services so the work has time to compound. One-off projects (single campaign, single launch) are scoped to the campaign window.
Do you handle the tooling cost?
Tooling sits with you so you own the data and the contract. We help you pick, set up and run the tool, and bake the management into our scope.
Not sure which one you need?
Tell us about your stage and what you're trying to move. We either fit one of these scopes, point you to the right headline service, or tell you it's not the moment yet.
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