Google Ads
Search, Performance Max, Shopping and YouTube campaigns engineered for intent-driven growth across the Google ecosystem — instrumented against the conversion event that actually matters to your business.
What's included
Full-stack Google Ads management. Strategy, creative, tracking and optimisation under one roof.
Search campaigns
Intent-driven keyword strategy, tightly-themed ad groups, and copy that earns the click — built around your actual margins.
Performance Max
Asset groups, audience signals and feed structure tuned so PMax learns on the right conversion event, not the cheap one.
YouTube & Demand Gen
Creative-led video campaigns for prospecting at the top of the funnel — scripted, edited and trafficked end-to-end.
Shopping & Merchant Center
Feed hygiene, custom labels, supplemental feeds and bidding strategy for e-commerce that scales beyond catalog defaults.
Conversion tracking
Server-side tagging, enhanced conversions and offline imports so the platform optimises against revenue, not form fills.
Bidding & budgeting
tROAS, tCPA and manual bidding deployed where each actually works. Daily budget pacing reviewed every Monday.
How we work
Audit
Account, tracking and feed audit. We surface the leaks before spending another rupee or dollar.
Restructure
Rebuild ad groups, refresh creative and align campaigns to a sane conversion event.
Scale
Push budget into what works, kill what doesn't. Weekly experimentation cadence baked into the engagement.
Report
Monthly review tied to blended CAC, contribution margin and LTV — not platform-only metrics.
Frequently asked
What's the minimum monthly ad spend?
We're effective from about $3,000/month upward. Below that, the management fee starts to eat the spend — we'd rather point you to a self-serve playbook than waste your budget.
Do you work with B2B, e-commerce or both?
Both. Search and Demand Gen lean B2B; Shopping and PMax skew e-commerce. We choose the channel mix from your goal, not the other way around.
How do you handle creative?
Static, video and headline copy all in scope. We brief, ship and iterate creative every two weeks — the biggest unlock on most accounts isn't bidding, it's the asset.
Will we own the account?
Always. Google Ads is created under your domain and we operate on linked-MCC access. If we ever part ways the account stays with you, intact.
Ready to scale paid search?
Share your account or a recent invoice. We'll come back with a free audit identifying the three biggest wasted-spend leaks.
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